When I started blogging I didn’t pay much attention to my about me page. My about me was a 3 sentences paragraph all about me and nothing about my brand and blog. I recently changed my about me page and since then I have been getting a lot more traffic. Why? Because I learned that people don’t want to know much about you. They want to know what can you do for them. Today I am sharing how to write the perfect, kick ass about me page to help you increase your blog traffic and make people stay on you website.
Its Not About You
The first thing you should know is that an about me page is actually not about you. Thinking that your readers want to know every single detail about you it’s one of the most common mistakes that bloggers make when it comes to writing an about me page. Sure, your about me page can tell us about who you are, but it shouldn’t be limited to that. Of course you should tell use who you are but don’t stop there; tell us what can you do for us.
The about me page is the place to show your readers what you can do for them and pursue them to stay. The first thing you should know when writing an about me age is who your ideal reader is. Tell the reader what can they expect from you and how can you help them with their struggles.
What makes you stand out?
You obviously need to share your name and basic information, but you should also find that thing that makes you stand out from other bloggers. By doing this there are higher probabilities of your reader remembering who you and your brand are. Also I encourage you to share one or two random facts about you that make you reader relate to you.
Read my About Me Page here.
Show Interest in Knowing you Readers
Make sure you are making your readers feel like they are part of you blog. You can do this by showing them that you care about their opinions and their ideas. Here are some ways of how you can do that:
- Run a survey
- Share an email where your readers can contact you
- Create a hashtag where your readers can share their Instagram pictures with you.
- Create an engagement with your readers on social media
- Run challenges and contests
- Run giveaways
See an example of my Contact page here
Add a Call to Action to your About Me
This is the last thing that should be on your about me page: a call to action. A call to action will tell your readers what they should do next. This you will write based on your intentions. Do you want them to follow you on social media, subscribe to your newsletter or read your post? Leave a reason for why they should follow you, subscribe or read your blog post. By having a call to action you will pursue your traffic to stay in your blog or social media and not click away and forget about you.
Add one to two pictures related to your content. Always have a picture of yourself. The reader likes when they can relate a blog or an article to a face. This will also make them remember you easily. Here are some tips for when choosing a picture:
- Avoid busy pictures
- It should be you in the picture and no one else
- Don’t post more than 3 pictures
If you don’t feel comfortable with posting a picture of yourself, use a picture that defines your brand. (Like I do in my about me page)
Remember to keep your about me page short and sweet. Don’t forget that there are always exceptions to the rules, so don’t be afraid to experiment with new things.
Here are some extra tips from bloggers
Writing a short and sweet sentence that sums up your website perfectly. It will make your user be able to connect with you and more whilst also letting them know what you regularly post about. – Abi from Autumn Soul Blog
I think having a picture is really important. Love seeing who is behind the blog. I also like reading a story about how the blog came to be or what the author’s “why” is. –Simple Honest Essential (Instagram)
If you follow these tips to write your About me page don’t forget to share a link to your blog in the comments, for a chance to be featured on future posts. Don’t forget to join our community Bloggers Meet Bloggers to learn how to start or grow you blog and create a social media empire while meeting other bloggers like you.
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